ITAY SHMOOL
TECH LEADER

Building Premium Experiences

VP @ Wix.com | 20+ Years in Tech | Mentor & Leader

📍 Israel 🔗 500+ Connections
01

About

Just a simple guy who loves to meet others.

Over 20 years of experience in the tech world, starting as a software developer and currently serving as VP at Wix.com. I believe in teamwork, trusting and mentoring people, and making friends while having fun.

🤝
Teamwork
🌱
Mentorship
🎯
Leadership
02

AI Leadership

"Stop delegating your curiosity" — Shipped 7 AI products in 2 months, leading by example. Read more →

🎮
SET Game — Real-time multiplayer card game (1-4 players) Play Demo
🔤
Zaref Klaf — Hebrew educational game for kids Play Demo
🧠
Simon Game — Classic memory game built with TDD Play Demo
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Creators Training 2026 — Development methodology repository View Site
03

Career

2016 — Present

VP & Chairman

Wix.com
  • Head of Premium Services
  • Chairman of Payments by Wix
  • Leading strategic partnerships
  • Driving premium user experiences
"Partnerships are key to providing users with state-of-the-art tools"
Previous Role

Director of Quality Assurance

Wix.com
  • Built large-scale test automation operations
  • Led team of 13+ automation engineers
  • Integrated Selenium & Applitools Eyes
  • Spoke at Selenium TLV Meetup
Selenium Jasmine E2E Testing JS Integration
Early Career

Software Developer

Various

Started as a software developer, building the foundation for 20+ years in tech. Developed expertise in web development, automation, and testing frameworks.

04

Expertise

Leadership

  • Team Building
  • Strategic Planning
  • People Management
  • Mentorship

Technical

  • TypeScript
  • JavaScript
  • Test Automation
  • QA Architecture

Domains

  • Premium Services
  • Payments Systems
  • Quality Assurance
  • Web Development

Tools & Platforms

  • GitHub
  • Selenium
  • PowerShell
  • Shell Scripting
05

Mentorship

💡

Free Mentorship Sessions

I offer free mentorship sessions to support others with advice on leadership and people management. Believing in giving back to the tech community and helping others grow in their careers.

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